I must admit I like the comparisons the mags run; 4wd Action has run a few on various products and I remember 4x4 Australia did a winch one a few years ago.
I like the fact that (in the case of winches) Warn doesn't win hands down, and a few times the 'Premier' winch won and whilst still $1500, the amp draw readings and other (as real as possible) 'real world' testing of the cheaper winches gives us more information than just listening to salesman and the usual "buy a Warn or nothing" that permeates these forums.
Good point on the 'made in China' thing too! It amuses when these companies get stuff MADE IN CHINA, and then try to appeal to our patriotism to continue buying their gear!
Does anyone recall the price of 'Bonds' clothing lines DROPPING in price since they exported the jobs OS? No, of course not, they POCKET the extra profit, not pass on the savings to their customers!! Same thing with ARB, Warn etc!!